Our company ethos

At Yiru Vegan Foods, our mission is to bridge the gap between cultures through the universal language of food. As a small, passionate company, we are dedicated to introducing the vibrant and authentic flavours of Asia to the UK, starting with the rich culinary traditions of Malaysia.

We believe that food is more than sustenance—it’s a connection to heritage, community, and the stories that unite us all. That’s why we carefully select plant-based meals that honour the essence of Malaysian cuisine, crafting dishes that are not only delicious but also align with our values of inclusivity and respect for culinary traditions.

Our ethos is simple:

• Celebrate Authenticity: We strive to preserve the true essence of Asian cuisine, respecting its heritage while making it accessible to everyone.

• Champion Quality: We are committed to offering meals made from thoughtfully chosen ingredients, ensuring every dish is a true testament to the flavours we represent.

• Foster Connection: We aim to create a bridge between cultures, sparking curiosity and appreciation for the rich diversity of Asian flavours.

With Yiru Vegan Foods, every bite is a step towards a more flavourful, compassionate, and interconnected world. Join us on this journey to discover, savour, and celebrate the tastes of Asia.